Our Objectives
Six core objectives that guide our mission to promote Indian products and artisanship globally while fostering community development.
Trading & Export Business
Description
To carry on the business of trading, importing, exporting, marketing, retailing and wholesaling of gold and silver ornaments, jewellery (including imitation and costume jewellery), rolled gold, precious and semi-precious stones, handicrafts, artefacts, textiles, garments, food products, craft-based goods, home décor items, metal furniture, and all allied products in India and abroad.
Impact & Benefits
This objective enables us to serve as a comprehensive trading platform, connecting Indian artisans and manufacturers with global markets while maintaining the highest quality standards.
Manufacturing & Processing
Description
To engage in the business of manufacturing, processing, assembling, packaging and finishing of products including but not limited to garments, jewellery, furniture, processed foods, spices, kitchenware, home accessories, wellness and organic products, and other items of cultural or commercial value, using traditional and modern techniques.
Impact & Benefits
By combining traditional craftsmanship with modern techniques, we preserve cultural heritage while meeting contemporary market demands, creating value for both producers and consumers.
Retail & E-commerce Platforms
Description
To develop, operate and manage retail outlets, franchise networks, ecommerce platforms, mobile applications and digital portals for the purpose of enabling direct-to-customer and business-to-business transactions for all goods produced, traded or distributed by the company or its affiliates.
Impact & Benefits
Our digital and retail infrastructure ensures convenient access to products and services, expanding market reach and creating multiple revenue streams for artisans and businesses.
Training & Skill Development
Description
To establish, operate, and support training centres, skill development programmes, research & development facilities and knowledge hubs for capacity building, entrepreneurship development, design innovation, quality improvement, and market intelligence, particularly for artisans, SHGs, startups and entrepreneurs.
Impact & Benefits
Through comprehensive training and development programs, we empower individuals and communities, creating sustainable livelihoods and fostering innovation in traditional crafts and modern industries.
Branding & Marketing
Description
To undertake branding, packaging, marketing, advertising and promotional activities including digital marketing, media management, event participation, and brand licensing for the company's products and associated brands, both in India and globally.
Impact & Benefits
Effective branding and marketing strategies enhance product visibility, build brand equity, and create market demand, ultimately benefiting all stakeholders in our value chain.
International Trade & Alliances
Description
To carry on the business of export and international trade, and to establish overseas tie-ups, distribution networks, joint ventures and alliances for the promotion of Indian products, artisanship and community-based goods on global platforms.
Impact & Benefits
By establishing global partnerships and distribution networks, we create sustainable export opportunities, promote Indian craftsmanship internationally, and contribute to the country's economic growth.
Our Integrated Approach
These six objectives work together to create a comprehensive ecosystem that supports artisans, promotes Indian products globally, and contributes to community development. Through trading, manufacturing, retail, training, branding, and international partnerships, we create sustainable value for all stakeholders while preserving and promoting traditional craftsmanship and modern innovation.